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マーケティングにおけるデザイン研究の射程 : デザインのロバストネス
http://hdl.handle.net/10748/2392
http://hdl.handle.net/10748/239211a858c1-2cfa-4280-a487-acb8b08568f0
名前 / ファイル | ライセンス | アクション |
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20004-6-004.pdf (1.3 MB)
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Item type | 紀要論文 / Departmental Bulletin Paper(1) | |||||
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公開日 | 2010-11-30 | |||||
タイトル | ||||||
タイトル | マーケティングにおけるデザイン研究の射程 : デザインのロバストネス | |||||
言語 | ||||||
言語 | jpn | |||||
資源タイプ | ||||||
資源タイプ識別子 | http://purl.org/coar/resource_type/c_6501 | |||||
資源タイプ | departmental bulletin paper | |||||
著者 |
水越, 康介
× 水越, 康介 |
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著者(ヨミ) |
ミズコシ, コウスケ
× ミズコシ, コウスケ |
|||||
著者別名 |
Mizukoshi, Kosuke
× Mizukoshi, Kosuke |
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抄録 | ||||||
内容記述タイプ | Abstract | |||||
内容記述 | The purpose of this article is to perform preparations for the comprehensive design studies by analyzing design studies in marketing studies. It is considered three sections, form design, architecture design, and the division of designing. By this article, it is an argument to ask the originality of the design in marketing studies. Why is a design necessary in marketing now? Or it is considered what kind of new possibility the design scopes in marketing studies. | |||||
書誌情報 |
経営と制度 号 6, p. 49-63, 発行日 2008-01 |
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ISSN | ||||||
収録物識別子タイプ | ISSN | |||||
収録物識別子 | 13491180 | |||||
書誌レコードID | ||||||
収録物識別子タイプ | NCID | |||||
収録物識別子 | AA11960598 | |||||
権利 | ||||||
権利情報 | 本文データは学協会の許諾に基づきCiNiiから複製したものである | |||||
著者版フラグ | ||||||
出版タイプ | VoR | |||||
出版タイプResource | http://purl.org/coar/version/c_970fb48d4fbd8a85 | |||||
その他のタイトル | ||||||
その他のタイトル | The Scope of Design Studies in Marketing : Robustness of Design | |||||
出版者 | ||||||
出版者 | 首都大学東京大学院社会科学研究科経営学専攻経営学会 | |||||
関係URI | ||||||
識別子タイプ | URI | |||||
関連識別子 | http://ci.nii.ac.jp/naid/110007139036 | |||||
関連名称 | http://ci.nii.ac.jp/naid/110007139036 |