WEKO3
アイテム
アイドルへのブランド依存と強迫的購買が借金回避に与える影響
http://hdl.handle.net/10748/0002001257
http://hdl.handle.net/10748/0002001257fda2715b-b956-45ce-88a0-5135f2f74774
| 名前 / ファイル | ライセンス | アクション |
|---|---|---|
20032-007-001.pdf (1.0 MB)
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| Item type | デフォルトアイテムタイプ（フル）(1) | |||||||
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| 公開日 | 2025-04-23 | |||||||
| タイトル | ||||||||
| タイトル | アイドルへのブランド依存と強迫的購買が借金回避に与える影響 | |||||||
| 言語 | ja | |||||||
| 作成者 |
水越, 康介
× 水越, 康介
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| 内容記述 | ||||||||
| 内容記述タイプ | Abstract | |||||||
| 内容記述 | This study examines the impact of brand addiction toward idols conceptualized as human brands, and compulsive buying on debt avoidance. Previous research has shown that compulsive buying negatively affects debt avoidance and self-esteem, while brand addiction exerts a positive influence. However, the specific mechanisms underlying these effects remain unclear, particularly concerning human brands such as idols and celebrities, which have been insufficiently explored. Using a survey research, this study analyzed data from Japanese youth focusing on two idol groups. The results indicated that compulsive buying enhances brand addiction and has a negative impact on debt avoidance. Conversely, in contrast to prior research which primarily highlighted direct effects, brand addiction demonstrated a positive influence on debt avoidance through the mediating effect of self-esteem. Such results may be associated with the specific traits of human brands, particularly idols, as well as the cultural context of Japanese youth. This study contributes to understanding brand addiction and its implications for financial behaviors, especially debt avoidance, thereby enriching the existing body of research. | |||||||
| 言語 | en | |||||||
| 出版者 | ||||||||
| 出版者 | 東京都立大学大学院経営学研究科経済経営学会 | |||||||
| 言語 | ja | |||||||
| 言語 | ||||||||
| 言語 | jpn | |||||||
| 資源タイプ | ||||||||
| 資源タイプ識別子 | http://purl.org/coar/resource_type/c_6501 | |||||||
| 資源タイプ | departmental bulletin paper | |||||||
| 出版タイプ | ||||||||
| 出版タイプ | VoR | |||||||
| 出版タイプResource | http://purl.org/coar/version/c_970fb48d4fbd8a85 | |||||||
| 収録物識別子 | ||||||||
| 収録物識別子タイプ | PISSN | |||||||
| 収録物識別子 | 2434690X | |||||||
| 収録物識別子 | ||||||||
| 収録物識別子タイプ | NCID | |||||||
| 収録物識別子 | AA12855599 | |||||||
| 書誌情報 |
ja : 経済経営研究 en : Journal of Business Administration and Economics 巻 7, p. 1-17, 発行日 2025-03-20 |
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