{"created":"2023-06-19T12:47:15.008956+00:00","id":7613,"links":{},"metadata":{"_buckets":{"deposit":"da90e8d6-1200-4d5c-a43b-aa6260ca6fc4"},"_deposit":{"created_by":14,"id":"7613","owners":[14],"pid":{"revision_id":0,"type":"depid","value":"7613"},"status":"published"},"_oai":{"id":"oai:tokyo-metro-u.repo.nii.ac.jp:00007613","sets":["447:448:451:1648:1649"]},"author_link":["24139","24141","24140"],"item_3_alternative_title_19":{"attribute_name":"その他のタイトル","attribute_value_mlt":[{"subitem_alternative_title":"The influence of social media use on brand personality and brand account personality"}]},"item_3_biblio_info_7":{"attribute_name":"書誌情報","attribute_value_mlt":[{"bibliographicIssueDates":{"bibliographicIssueDate":"2019-03-20","bibliographicIssueDateType":"Issued"},"bibliographicIssueNumber":"1","bibliographicPageEnd":"16","bibliographicPageStart":"1","bibliographic_titles":[{"bibliographic_title":"経済経営研究"}]}]},"item_3_creator_2":{"attribute_name":"著者(ヨミ)","attribute_type":"creator","attribute_value_mlt":[{"creatorNames":[{"creatorName":"ミズコシ, コウスケ"}],"nameIdentifiers":[{"nameIdentifier":"24140","nameIdentifierScheme":"WEKO"}]}]},"item_3_creator_3":{"attribute_name":"著者別名","attribute_type":"creator","attribute_value_mlt":[{"creatorNames":[{"creatorName":"Mizukoshi, Kosuke"}],"nameIdentifiers":[{"nameIdentifier":"24141","nameIdentifierScheme":"WEKO"}]}]},"item_3_description_4":{"attribute_name":"抄録","attribute_value_mlt":[{"subitem_description":"This study examines the influence of social media use on brand outcomes with a focus on brand personality (BP) and brand account personality (BAP). Social media use is now commonplace among firms, and researchers are considering various relationships with marketing outcomes. However, the relationship between social media use with brand talk and BP is not yet clear.This study considers the influence of a company-managed Twitter account on its brand.Social media use affects both the BP and BAP formed on the account and increases the congruency between BAP and BP, which in turn leads to partly brand outcomes. These results present a theoretical suggestion on the relationship between social media use and BP. In practical terms, we show that firms need to pay attention to the BP on each social media account when building BP and expecting brand outcomes.","subitem_description_type":"Abstract"}]},"item_3_description_40":{"attribute_name":"資源タイプ","attribute_value_mlt":[{"subitem_description":"postprint","subitem_description_type":"Other"}]},"item_3_publisher_33":{"attribute_name":"出版者","attribute_value_mlt":[{"subitem_publisher":"首都大学東京大学院経営学研究科経済経営学会"}]},"item_3_source_id_10":{"attribute_name":"書誌レコードID","attribute_value_mlt":[{"subitem_source_identifier":"AA12855599","subitem_source_identifier_type":"NCID"}]},"item_3_source_id_8":{"attribute_name":"ISSN","attribute_value_mlt":[{"subitem_source_identifier":"2434690X","subitem_source_identifier_type":"ISSN"}]},"item_3_version_type_16":{"attribute_name":"著者版フラグ","attribute_value_mlt":[{"subitem_version_resource":"http://purl.org/coar/version/c_970fb48d4fbd8a85","subitem_version_type":"VoR"}]},"item_creator":{"attribute_name":"著者","attribute_type":"creator","attribute_value_mlt":[{"creatorNames":[{"creatorName":"水越, 康介"}],"nameIdentifiers":[{"nameIdentifier":"24139","nameIdentifierScheme":"WEKO"}]}]},"item_files":{"attribute_name":"ファイル情報","attribute_type":"file","attribute_value_mlt":[{"accessrole":"open_date","date":[{"dateType":"Available","dateValue":"2019-09-06"}],"displaytype":"detail","filename":"20032-001-002.pdf","filesize":[{"value":"653.2 kB"}],"format":"application/pdf","licensetype":"license_note","mimetype":"application/pdf","url":{"label":"20032-001-002","url":"https://tokyo-metro-u.repo.nii.ac.jp/record/7613/files/20032-001-002.pdf"},"version_id":"088fb61f-aa98-4f5d-b0f7-a45fd75e19a1"}]},"item_language":{"attribute_name":"言語","attribute_value_mlt":[{"subitem_language":"jpn"}]},"item_resource_type":{"attribute_name":"資源タイプ","attribute_value_mlt":[{"resourcetype":"departmental bulletin paper","resourceuri":"http://purl.org/coar/resource_type/c_6501"}]},"item_title":"ソーシャルメディアの活用がブランド・パーソナリティとブランド・アカウント・パーソナリティに与える影響","item_titles":{"attribute_name":"タイトル","attribute_value_mlt":[{"subitem_title":"ソーシャルメディアの活用がブランド・パーソナリティとブランド・アカウント・パーソナリティに与える影響"}]},"item_type_id":"3","owner":"14","path":["1649"],"pubdate":{"attribute_name":"公開日","attribute_value":"2019-09-20"},"publish_date":"2019-09-20","publish_status":"0","recid":"7613","relation_version_is_last":true,"title":["ソーシャルメディアの活用がブランド・パーソナリティとブランド・アカウント・パーソナリティに与える影響"],"weko_creator_id":"14","weko_shared_id":-1},"updated":"2023-06-19T16:15:35.951319+00:00"}