{"created":"2023-06-19T12:47:12.749539+00:00","id":7573,"links":{},"metadata":{"_buckets":{"deposit":"5aebb361-d850-4c78-a256-507de2679c87"},"_deposit":{"created_by":14,"id":"7573","owners":[14],"pid":{"revision_id":0,"type":"depid","value":"7573"},"status":"published"},"_oai":{"id":"oai:tokyo-metro-u.repo.nii.ac.jp:00007573","sets":["521:600:602:603:1661"]},"author_link":["24044","24037","24036","24039","24040","24038","24042","24043","24041"],"item_3_alternative_title_19":{"attribute_name":"その他のタイトル","attribute_value_mlt":[{"subitem_alternative_title":"Consideration on Internal Marketing in Destination Management Organization"}]},"item_3_biblio_info_7":{"attribute_name":"書誌情報","attribute_value_mlt":[{"bibliographicIssueDates":{"bibliographicIssueDate":"2019-03-15","bibliographicIssueDateType":"Issued"},"bibliographicIssueNumber":"12","bibliographicPageEnd":"58","bibliographicPageStart":"49","bibliographic_titles":[{"bibliographic_title":"観光科学研究"},{"bibliographic_title":"The International Journal of Tourism Science","bibliographic_titleLang":"en"}]}]},"item_3_creator_2":{"attribute_name":"著者(ヨミ)","attribute_type":"creator","attribute_value_mlt":[{"creatorNames":[{"creatorName":"アソ, マキコ"}],"nameIdentifiers":[{"nameIdentifier":"24039","nameIdentifierScheme":"WEKO"}]},{"creatorNames":[{"creatorName":"タカサワ, ユミ"}],"nameIdentifiers":[{"nameIdentifier":"24040","nameIdentifierScheme":"WEKO"}]},{"creatorNames":[{"creatorName":"ツジノ, ケイイチ"}],"nameIdentifiers":[{"nameIdentifier":"24041","nameIdentifierScheme":"WEKO"}]}]},"item_3_creator_3":{"attribute_name":"著者別名","attribute_type":"creator","attribute_value_mlt":[{"creatorNames":[{"creatorName":"Aso, Makiko"}],"nameIdentifiers":[{"nameIdentifier":"24042","nameIdentifierScheme":"WEKO"}]},{"creatorNames":[{"creatorName":"Takasawa, Yumi"}],"nameIdentifiers":[{"nameIdentifier":"24043","nameIdentifierScheme":"WEKO"}]},{"creatorNames":[{"creatorName":"Tsujino, Keiichi"}],"nameIdentifiers":[{"nameIdentifier":"24044","nameIdentifierScheme":"WEKO"}]}]},"item_3_description_4":{"attribute_name":"抄録","attribute_value_mlt":[{"subitem_description":"日本版DMOの多くは,設立されて間もないこともあり,外部組織に向けてのマーケティングやマネジメントに注力しているのが現状である。他方,ハワイのDMO,HTAではマーケティングやマネジメント事業に加えて「住民の生活の質の向上に貢献する」という目標を掲げインタ ーナル・マーケティング活動を盛んに行なっている。この活動が住民の愛着を醸成し「稼ぐ力」を育てていると考えられる。本稿ではHTAを事例にインターナル・マーケティングの展開やシビックプライドの醸成について分析を行った。その結果地域住民の意識を高め愛着を醸成する取り組みを展開することがマーケティングの相乗効果をもたらす可能性が高いことが示唆された。","subitem_description_type":"Abstract"}]},"item_3_description_40":{"attribute_name":"資源タイプ","attribute_value_mlt":[{"subitem_description":"postprint","subitem_description_type":"Other"}]},"item_3_publisher_33":{"attribute_name":"出版者","attribute_value_mlt":[{"subitem_publisher":"首都大学東京大学院都市環境科学研究科観光科学域"}]},"item_3_source_id_10":{"attribute_name":"書誌レコードID","attribute_value_mlt":[{"subitem_source_identifier":"AA12343826","subitem_source_identifier_type":"NCID"}]},"item_3_source_id_8":{"attribute_name":"ISSN","attribute_value_mlt":[{"subitem_source_identifier":"18824498","subitem_source_identifier_type":"ISSN"}]},"item_3_version_type_16":{"attribute_name":"著者版フラグ","attribute_value_mlt":[{"subitem_version_resource":"http://purl.org/coar/version/c_970fb48d4fbd8a85","subitem_version_type":"VoR"}]},"item_creator":{"attribute_name":"著者","attribute_type":"creator","attribute_value_mlt":[{"creatorNames":[{"creatorName":"阿曽, 真紀子"}],"nameIdentifiers":[{}]},{"creatorNames":[{"creatorName":"高澤, 由美"}],"nameIdentifiers":[{}]},{"creatorNames":[{"creatorName":"辻野, 啓ー"}],"nameIdentifiers":[{}]}]},"item_files":{"attribute_name":"ファイル情報","attribute_type":"file","attribute_value_mlt":[{"accessrole":"open_date","date":[{"dateType":"Available","dateValue":"2019-09-06"}],"displaytype":"detail","filename":"20010-012-006.pdf","filesize":[{"value":"814.9 kB"}],"format":"application/pdf","licensetype":"license_note","mimetype":"application/pdf","url":{"label":"20010-012-006","url":"https://tokyo-metro-u.repo.nii.ac.jp/record/7573/files/20010-012-006.pdf"},"version_id":"447c634e-6c1b-4d09-9582-6eb3cdd41d4e"}]},"item_language":{"attribute_name":"言語","attribute_value_mlt":[{"subitem_language":"jpn"}]},"item_resource_type":{"attribute_name":"資源タイプ","attribute_value_mlt":[{"resourcetype":"departmental bulletin paper","resourceuri":"http://purl.org/coar/resource_type/c_6501"}]},"item_title":"観光地経営組織におけるインターナル・マーケティングに関する考察","item_titles":{"attribute_name":"タイトル","attribute_value_mlt":[{"subitem_title":"観光地経営組織におけるインターナル・マーケティングに関する考察"}]},"item_type_id":"3","owner":"14","path":["1661"],"pubdate":{"attribute_name":"公開日","attribute_value":"2019-09-20"},"publish_date":"2019-09-20","publish_status":"0","recid":"7573","relation_version_is_last":true,"title":["観光地経営組織におけるインターナル・マーケティングに関する考察"],"weko_creator_id":"14","weko_shared_id":-1},"updated":"2023-06-19T16:12:51.303402+00:00"}