2026-03-13T05:14:16Z https://tokyo-metro-u.repo.nii.ac.jp/oai

oai:tokyo-metro-u.repo.nii.ac.jp:00009573 2023-06-19T14:52:18Z 447:448:451:1648:2119

経営資源の意味の変化がもたらすビジネスモデルのイノベーション : NetflixのオンラインDVDレンタル事業からコンテンツ制作・配信事業への展開 Business Model Innovation and Sense Making of Managerial Resources : A Case Study of Strategic Development of Netflix Watanabe, Keiji 渡辺, 圭史 経営資源 意味決定 イノベーション ビジネスモデル 組織化 デジタル革命 This article examines the process in which the firms shift their domains with the change of the interpretation of their managerial resources. Most studies on business model innovations have presumed the meanings of their resources are given. However, Penrose originally explains that resource is a bundle of possible services (Penrose, 1959), which defines resource is equivocal. Therefore, it is necessary to explore how the management define the meanings of resources and how the management create the new business model by utilizing the new combination of resources. By analyzing the business model development of Netflix, Inc. from the viewpoints of retrospective interpreting and sense making, organizational learning, and utilizing the new combination of resources, I will show some hypotheses on the sense making process of managerial resources. 東京都立大学大学院経営学研究科経済経営学会 2022-03-20 jpn departmental bulletin paper VoR http://hdl.handle.net/10748/00012929 https://tokyo-metro-u.repo.nii.ac.jp/records/9573 AA12855599 2434690X 経済経営研究 Journal of Business Administration and Economics 4 67 99 https://tokyo-metro-u.repo.nii.ac.jp/record/9573/files/20032-004-004.pdf application/pdf 3.0 MB 2022-08-23