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オケージョン効果を考慮した清涼飲料水カテゴリーのジョイント・スペース・マップ
http://hdl.handle.net/10748/3336
http://hdl.handle.net/10748/33364d4730e2-7b4e-4b3f-90e5-e9f193a6f659
名前 / ファイル | ライセンス | アクション |
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20004-07-001.pdf (479.7 kB)
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Item type | 紀要論文 / Departmental Bulletin Paper(1) | |||||
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公開日 | 2010-11-30 | |||||
タイトル | ||||||
タイトル | オケージョン効果を考慮した清涼飲料水カテゴリーのジョイント・スペース・マップ | |||||
言語 | ||||||
言語 | jpn | |||||
資源タイプ | ||||||
資源タイプ識別子 | http://purl.org/coar/resource_type/c_6501 | |||||
資源タイプ | departmental bulletin paper | |||||
著者 |
土田, 尚弘
× 土田, 尚弘 |
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抄録 | ||||||
内容記述タイプ | Abstract | |||||
内容記述 | The increased availability of individual consumer panel data make market researchers interested in using personalized models. However, consumer preferences change across occasions, because the benefits sought by consumer change. In this paper, a statistical method model using scanner panel data is proposed for mapping products associated with their attributes and ideal points that differ across occasions. An empirical application is made to products in vending machines for illustration. The findings suggest that promotion activity and new product development that are appropriate for each occasion are needed in marketing of vending machines. In addition, there is the difference in importance of attributes between demographic segments. | |||||
書誌情報 |
経営と制度 号 7, p. 1-16, 発行日 2009-02 |
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ISSN | ||||||
収録物識別子タイプ | ISSN | |||||
収録物識別子 | 13491180 | |||||
書誌レコードID | ||||||
収録物識別子タイプ | NCID | |||||
収録物識別子 | AA11960598 | |||||
著者版フラグ | ||||||
出版タイプ | VoR | |||||
出版タイプResource | http://purl.org/coar/version/c_970fb48d4fbd8a85 | |||||
出版者 | ||||||
出版者 | 首都大学東京大学院社会科学研究科経営学専攻経営学会 |